Creative Direction: Impeccable nails. Gorgeous feed.
What I Did: Performed a social media audit, developed a content strategy, designed templates, and maintained brand consistency.
The Project: Saturated Co, a Cleveland-based nail artist, is known for its bold colors, intricate designs, and a continuous flow of stunning nail art. Their branding was strong, but their social media feed needed a little extra polish.
Approach: I began with a thorough social media audit, exploring their best-performing posts, engagement patterns, and what truly made people stop scrolling. Then, I designed a series of grid-ready templates that fit their existing brand style, ensuring they were easy to edit, reusable, and ready to make their feed shine just as brightly as their clients' nails.
What I Did: Performed a social media audit, developed a content strategy, designed templates, and maintained brand consistency.
The Project: Saturated Co, a Cleveland-based nail artist, is known for its bold colors, intricate designs, and a continuous flow of stunning nail art. Their branding was strong, but their social media feed needed a little extra polish.
Approach: I began with a thorough social media audit, exploring their best-performing posts, engagement patterns, and what truly made people stop scrolling. Then, I designed a series of grid-ready templates that fit their existing brand style, ensuring they were easy to edit, reusable, and ready to make their feed shine just as brightly as their clients' nails.
