Creative Direction: Where Americana charm meets modern minimalism
What I did: Branding, logo and asset creation, color and typography, icon design, social media graphics
The Project: BB FOLK is a contemporary general store located in Cleveland, Ohio. They were after a visual identity that mirrored the essence of the store itself: a blend of retro vibes and modern aesthetics, where old-school charm meets sleek design.
Approach: I embraced folk-inspired typography, earthy color palettes, and custom illustrations. Their dog, Buster Brown, became the brand's mascot, while the owners’ lucky charms were transformed into fun, unique icons. The aim was to craft a brand system that feels timeless yet fresh.
What I did: Branding, logo and asset creation, color and typography, icon design, social media graphics
The Project: BB FOLK is a contemporary general store located in Cleveland, Ohio. They were after a visual identity that mirrored the essence of the store itself: a blend of retro vibes and modern aesthetics, where old-school charm meets sleek design.
Approach: I embraced folk-inspired typography, earthy color palettes, and custom illustrations. Their dog, Buster Brown, became the brand's mascot, while the owners’ lucky charms were transformed into fun, unique icons. The aim was to craft a brand system that feels timeless yet fresh.
