CREATIVE DIRECTION: Playful, bright, and full of heart
What I Did: Branding, logo & asset creation, color & type guides, icon design
The Project:
Sassy Reblooms takes flowers from weddings and events and repurposes them into bouquets for senior centers, giving them a second life and brightening someone’s day. The branding needed to feel just as fun and uplifting as the mission itself.
Sassy Reblooms takes flowers from weddings and events and repurposes them into bouquets for senior centers, giving them a second life and brightening someone’s day. The branding needed to feel just as fun and uplifting as the mission itself.
Approach:
I built a vibrant, cheerful visual identity using playful typography, bold colors, and simple illustration elements. The goal was to keep it polished enough for professional use while letting the warmth and joy of the brand shine through.
I built a vibrant, cheerful visual identity using playful typography, bold colors, and simple illustration elements. The goal was to keep it polished enough for professional use while letting the warmth and joy of the brand shine through.
