Creative Direction: Playful, bright, and full of heart
What I Did: Branding, logo & asset creation, color & type guides, icon design
The Project: Sassy Reblooms takes flowers from weddings and events and gives them a new lease on life by transforming them into beautiful bouquets for senior centers. This initiative not only brightens someone’s day but also embodies the spirit of sustainability. The branding had to reflect the same fun and uplifting vibe as the mission itself.
Approach: I created a lively and cheerful visual identity, incorporating playful typography, bold colors, and simple illustrations. The aim was to strike a balance between professionalism and the warmth and joy that the brand represents.
What I Did: Branding, logo & asset creation, color & type guides, icon design
The Project: Sassy Reblooms takes flowers from weddings and events and gives them a new lease on life by transforming them into beautiful bouquets for senior centers. This initiative not only brightens someone’s day but also embodies the spirit of sustainability. The branding had to reflect the same fun and uplifting vibe as the mission itself.
Approach: I created a lively and cheerful visual identity, incorporating playful typography, bold colors, and simple illustrations. The aim was to strike a balance between professionalism and the warmth and joy that the brand represents.
